McDonalds Fries : Pedestrian Crossing

August 6, 2010 – 12:30 pm by Bibhuti | No Comments »

In an ambient campaign, McDonalds Switzerland painted a Zurich pedestrian crossing into a portion of fries during Zürifest in July this year. This is a smart and cost-effective idea and not the first time being used. Check out these earlier work.

Durex
China Environmental Protection Foundation

Agency: TBWA, Switzerland
Creative Director: Michael Kathe, Martin Friedlin
Copywriter: Michael Kathe
Art Director: Dominique Magnusson
Art Buyer: Christina Hengstmann
Account Manager: Guido Zehnder

(2 votes, average: 3.5 out of 5)  Loading ...

Tags: Ambient, Guerilla, McDonalds, Switzerland, TBWA

 

YMCA Fitness Program : Fat Pants

August 5, 2010 – 12:54 pm by Bibhuti | No Comments »

“Lose the weight. Donate the pants. Fatpants.org”

They helped the Greater Twin Cities YMCA increase awareness of their fitness programs by organizing a fatpants drive. Donation boxes were placed in YMCA lobbies and, as they lost weight, members were encouraged to donate their fatpants. As donated pants came in they were added to the outdoor boards to demonstrate the success of the Y’s weight loss programs. The campaign was so successful that Macys and the Gap started offering Y members discounts on their next pair of pants. In just a few months, thousands of pants were collected and donated to the local Salvation Army.

Agency: Preston Kelly, Minneapolis, USA
Creative Director: Chris Preston
Art Director: Anne Taylor
Copywriter: Brett Knutson
Published: May 2010

(1 votes, average: 3 out of 5)  Loading ...

Tags: Ambient, Fitness, Health and Beauty, Minneapolis, Preston Kelly, USA, YMCA

 

Indus Pride : Beer Mug

July 24, 2010 – 4:56 am by Bibhuti | No Comments »

To popularize SAB Miller India’s new brand of non-alcoholic beer, Indus Pride, as a refresher and thirst quencher, they chose low-cost handles of airport transit buses as their medium. It was released in March ‘10, a peak vacation season when travel via airports increases by 50%.

Agency: Ogilvy & Mather, Bangalore, India
Creative Director: Vipul Thakkar, Shamik Sengupta
Associate CD/Art Director: Ajesh N
Associate CD/Copywriter: Kunj Shah
Photographer: Kiran Rao, Sudhanva
Additional Credits: Ogilvy Activation
Published: March 2010

(3 votes, average: 3.33 out of 5)  Loading ...

Tags: Ambient, Bangalore, Beer, Beverage, Guerilla, India, Indus Pride, Ogilvy & Mather

 

Lynx Dry : Girls Look Hot Wet Guys Don’t

June 6, 2010 – 1:34 pm by Bibhuti | 1 Comment »