Subway : Sex
August 11, 2010 – 1:52 pm by Bibhuti | No Comments »
   (5 votes, average: 3.4 out of 5) Loading ...
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YMCA Fitness Program : Fat Pants
August 5, 2010 – 12:54 pm by Bibhuti | No Comments »
“Lose the weight. Donate the pants. Fatpants.org”
They helped the Greater Twin Cities YMCA increase awareness of their fitness programs by organizing a fatpants drive. Donation boxes were placed in YMCA lobbies and, as they lost weight, members were encouraged to donate their fatpants. As donated pants came in they were added to the outdoor boards to demonstrate the success of the Y’s weight loss programs. The campaign was so successful that Macys and the Gap started offering Y members discounts on their next pair of pants. In just a few months, thousands of pants were collected and donated to the local Salvation Army.
Agency: Preston Kelly, Minneapolis, USA
Creative Director: Chris Preston
Art Director: Anne Taylor
Copywriter: Brett Knutson
Published: May 2010
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(1 votes, average: 3 out of 5) Loading ...
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Amul : The Taste of India
June 19, 2010 – 10:34 am by Bibhuti | No Comments »
Via [amul]
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(2 votes, average: 4.5 out of 5) Loading ...
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The Axe Effect In Discos : Glass
May 11, 2010 – 1:53 pm by Bibhuti | No Comments »
They contracted bars in the main discos in the Uruguayan night life, where beautiful bar-girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn’t end up on the floor, but in the boy’s homes.
Agency: Lowe Ginkgo, Montevideo, Uruguay
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(1 votes, average: 4 out of 5) Loading ...
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China Environmental Protection Foundation
May 11, 2010 – 1:43 pm by Bibhuti | 1 Comment »
A busy pedestrian crossing in China was taken over by a large canvas with a leafless tree on the road. On both sides of the crossing were sponge cushions placed, soaked in green environmentally friendly washable and quick dry paint. This way footprints represents green leafs. This ambient campaign was made for China Environmental Protection Foundation.
Agency: DDB, China
Via [directdaily]
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(1 votes, average: 4 out of 5) Loading ...
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Hunky Dorys Potato Chips : Irish Rugby
May 5, 2010 – 1:16 pm by Bibhuti | No Comments »
Sex sells. This is a universal fact and has been exploited since ages specially in advertising. A campaign for Hunky Dorys potato chips showing scantily clad females playing Rugby and with suggestive headlines has hit Ireland. This is a clear attempt to target young male market but has not gone down well with Irish rugby officials.
Lian Schreuder, the Belgian blonde featured as one of the ‘team captains’ in the racy ads which appeared on billboards this week, said she didn’t find the context sexist at all — and was taken aback by the reaction.
As far as the company is concerned, they must be pretty with the limelight and buzz this campaign has created. Any publicity is good publicity and the brand has made it to the public consciousness.
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(2 votes, average: 4 out of 5) Loading ...
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Aspirin : Volcano
April 25, 2010 – 1:09 pm by Bibhuti | No Comments »
“Get rid of headaches.”
The recent eruption in Iceland caused lots of headaches throughout Europe.
End them with Aspirin. The ad was placed as OOH on the way to the airport
and in travel magazines.
Agency: Graffiti BBDO, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Glazione Rocha
Copywriter: Catalin Stanciu
Other Credits: Corbis/Photoland
Via [scaryideas]
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(2 votes, average: 3.5 out of 5) Loading ...
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