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Tata Nano : Small is Big

April 20, 2009 – 12:56 pm by Bibhuti | No Comments »

Tata Nano : Small is Big

“Can you fit a car into your budget ? And yet fit everything you want into it?”

Agency: Rediffusion DYR, India

Only the name is Nano but the dream and ambition behind it is big. Ratan Tata, the Chairman of Tata Motors, had promised the country to produce a car only in $2000 for the middle class Indian families and he kept his promise even after going through many hurdles. This campaign tries to emphasize what Ratan Tata had said, “It is not a car with plastic curtains or no roof — it’s a real car.“. Now, that’s catering to all section of society as Tata also owns the Jaguar Land Rover.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 3.33 out of 5)
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Amul : The Taste of India

September 14, 2008 – 6:09 am by Bibhuti | No Comments »

Amul : The Taste of India

“Introduction of the iPhone in India”

Amul : The Taste of India

“Tata Motors Nano plant shut down operations in Singur, West Bengal due to political pressure.”

Amul : The Taste of India

“Michael Phelps, 23 year-old American swimmer won unprecedented eight gold medals in Beijing Olympics 2008. He, thus bettered compatriot Mark Spitz’s record of seven gold medals at Munich Olympics 1972 in Germany thirty six years ago.”

Via [Amul]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (5 votes, average: 4 out of 5)
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Tags: , , , , iPhone, , Olympics 2008, Phelps,

 

Virgin Mobile : Think Hatke

March 12, 2008 – 12:03 pm by Bibhuti | 2 Comments »

Agency : Bates David, India
Executive creative director : Rajeev Raja
Creative director : Rohit Malkani,Darshan Choudari

Whatever Sir Richard Branson does, he does it in style. Can you think of any business tycoon being lowered by wires down the face of a 35-storey hotel in Mumbai, unveiling the company’s logo in mid-air ? Thats’ precisely what Branson did when he launched Virgin Mobile in a tie-up with Tata group in India. The same hatke theme is reflected in their print and TV campaign.

The front page of The Times of India carried the print ad of Virgin Mobile claiming “Get Paid for Incoming“. And the headlines of all the news stories on the front page were red.

The TV commercial starts with a girl talking to her parents that she is not interested in guys. The poor parents get paranoid and started to blame each other that why she was sent to a girl’s school or why she was not allowed to mingle with colony boys. She then gets a call from a guy whom she replies that she is not interested in Goa trip. The worried parents persuades her to go on the trip and the voice over says, “Jab life dilaye jhatke then think hatke“.

Though I don’t see any link between the plot and the brand, it’s funny. Anything which makes people smile is a winner.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 4.67 out of 5)
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Tags: , Richard Branson, ,