Religare : Archery, Wedding Car

November 30, 2010 – 12:44 pm by Bibhuti | No Comments »

Religare is an emerging markets financial services group which offers a wide array of products and services including broking, insurance, asset management, lending solutions, investment banking and wealth management. They have recently released these new television commercials in India which are hilarious. These commercials work for me because they tell a story in an engaging humorous way which is then beautifully connected to the product.

Agency: Scarecrow Communications Ltd

(1 votes, average: 5 out of 5)

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Tags: Financial Services, India, Religare, Scarecrow Communications Ltd, TVC

Delta Generali Insurance : Loyalty Test Envelope

October 11, 2010 – 1:43 pm by Bibhuti | No Comments »

In Serbia, specific blue envelopes have been used as court or military invitations for years; during the wartime in early 90’s even as requests to join the army. As those governmental envelopes need to be handed personally and signed by the person who receives it, many people avoided it by all means. Over the years, blue envelopes naturally became a “test” of honesty, loyalty, legalism and respect for the law.

As they knew these facts, they used it to solve very specific problem of our client Delta Generali: They needed to narrow extremely long list of candidates for a financial manager in their company. They sent the interview invitations inside those envelopes to all the candidates, knowing that only the most loyal and honest candidates will accept it and show up for the interview.

Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Creative Coaching: Yaniv Mlinarski
Published: August 2010

(1 votes, average: 3 out of 5)

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Tags: Delta Generali, Direct Marketing, Financial Services, Insurance, McCann Erickson, Serbia

Aegon Religare Life Insurance : Costume

August 10, 2010 – 12:12 pm by Bibhuti | No Comments »

“Life can surprise you. Be insured.”

Most of the life insurance ads talk about your responsibility towards family and in the process become preachy. This is a fresh treatment which gives the message of life’s uncertainty in a hilarious way.

Agency: Ogilvy India
Executive Creative Director: Anup Chitnis
Creative Director: Anuraag Khandelwal
Associate Creative Director: Satish De’sa
Production House: Nirvana Films
Published: July, 2010

(1 votes, average: 4 out of 5)

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Tags: Aegon Religare, Financial Services, India, Life Insurance, Ogilvy

Western Union Money Transfer

July 19, 2010 – 12:55 pm by Bibhuti | 1 Comment »

“Fast worldwide money transfer. Western Union.”

Agency: McCann Worldgroup, New Delhi, India
Chief Creative Officer: Prasoon Joshi
Executive Creative Director: Ashish Chakravarty
Creative Director: Vineet Mahajan
Art Director: Shamim Ansari, Denzil Machado, Vineet Mahajan
Copywriter: Deepak Nagar
Account Supervisor: Zarwan Divecha
Illustrator: Pralhad Sawant, Kuldeep Soni, Pawan Gogna
Photographer: Kedar Malegaonkar

(2 votes, average: 2.5 out of 5)

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Tags: Financial Services, India, McCann Worldgroup, New Delhi

Nissan Auto Insurance : Pole, Cow, Hydrant

June 23, 2010 – 1:26 pm by Bibhuti | 1 Comment »

It has to be one of best print ad in recent times. For such a serious product of auto insurance this campaign is cute, innocent and intelligent. The message of need of the insurance in case of accidents is beautifully portrayed through the mixing of colors blue and yellow resulting in green.

Agency: Lew’Lara\TBWA São Paulo, Brazil
Chief Creative Officer: Jaques Lewkowicz
Executive Creative Director: André Laurentino
Creative Director: Felipe Luchi/Manir Fadel/Luciano Lincoln
Copywriter: Marcos Almirante
Advertiser’s Supervisor: Carlos Murilo Moreno
Account Manager: Alexandre Baroni
Account Supervisor: Fabricio Takahashi
Producer: Marcos Pedra
Art Buyer: Giuliano Springhetti/Alessandra Sarilho
Art Director: Marcelo Rizerio
Illustrator: Marcelo Rizerio

(4 votes, average: 4.5 out of 5)

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Tags: Brazil, Financial Services, Insurance, Lew’Lara, Nissan, Sao Paulo, TBWA

DEVK Car Insurance : Damage

March 10, 2010 – 1:35 pm by Bibhuti | 1 Comment »

“Is you car insurance causing the most damage?
Switch now! DEVK Insurance.”

Agency: Grabarz & Partner Werbeagentur, Hamburg, Germany
Creative Directors: Dirk Siebenhaar & Tom Hauser
Art Director: Heiko Notter
Copywriter: Oliver Brkitsch
Agency Producer: Judith Uhrlau
Production Company: Element E Filmproduction GMBH, Hamburg
Director: Alex Feil
Director of Photography: Arne Schiel
Production Designer: Bader el Hindi
Post-Production: Optix Digital Hamburg
Soundstudio: Jan Dejozé (Loftstudios Hamburg)

Via [addshots]

(1 votes, average: 4 out of 5)

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Tags: DEVK, Germany, Grabarz & Partner Werbeagentur, Hamburg, Insurance, Professional Service

Visa Go World : Julia Mancuso

February 13, 2010 – 12:01 pm by Bibhuti | No Comments »

Visa has released this campaign to cheer USA alpine skiier Julia Mancuso for
Vancouver 2010 Winter Olympics. Julia, the gold medalist in the giant slalom
at the 2006 Winter Olympics, talks about her training and preparation here.