“Have a break, Have a Kit Kat.”
Agency: JWT, Brussels, Belgium
Creative Director: Jean-Luc Walraff
Art Director: Cédric Minot
Copywriter: Jurgen Verbiest
Photographer: Antoine Melis
Published: June 2010
  (3 votes, average: 4.67 out of 5) Loading ...
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“Have a break. Have a KitKat.”
Be it sports or life, timing is everything. KitKat definitely knows it and has smartly exploited the longest ever professional tennis match to their advantage. KitKat’s UK ad agency JWT London says they had came up with this poster within an hour of the finish of the epic set between John Isner and Nicolas Mahut which ended at 70-68.
Agency: JWT London, UK
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(3 votes, average: 4.67 out of 5) Loading ...
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“Chocolate with whisky.”
Agency: Dentsu, São Paulo, Brazil
Executive Creative Director: Felipe Cama/Alexandre Lucas
Creative Director: Felipe Cama/Alexandre Lucas
Advertiser’s Supervisor: Nicolas Galland
Planner: Flavia Faust
Account Manager: Fabio Britto/Tiago Lara
Producer: Ricardo Lopez
Art Buyer: Ana Luiza Rodrigues
Art Director: Adriano Alarcon
Photographer: Rogerio Miranda/ Cadu Maya
Vice President: Niki Tsuji
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Via [amul]
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(2 votes, average: 4.5 out of 5) Loading ...
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“Scott’s Emulsion. Grow fast.”
Agency: Grey, Hong Kong
Executive Creative Director: Keith Ho
Creative Director: Keith Ho, Helen Sze, Andrea Khou
Art Director: Helen Sze, Raymond Wong, Kato Tsang
Copywriter: Andrea Khou, Tony Chan
Photographer: Raymond Ng
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“Lotus and coffee, always together.”
Agency: Duval Guillaume Brussels, Belgium
Creative Director: Katrien Bottez, Peter Ampe
Art Director: Sven Van Hooydonck
Copywriter: Geerard Van de Walle
Photographer: Jean-Francois De Witte
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(1 votes, average: 4 out of 5) Loading ...
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Sex sells. This is a universal fact and has been exploited since ages specially in advertising. A campaign for Hunky Dorys potato chips showing scantily clad females playing Rugby and with suggestive headlines has hit Ireland. This is a clear attempt to target young male market but has not gone down well with Irish rugby officials.
Lian Schreuder, the Belgian blonde featured as one of the ‘team captains’ in the racy ads which appeared on billboards this week, said she didn’t find the context sexist at all — and was taken aback by the reaction.
As far as the company is concerned, they must be pretty with the limelight and buzz this campaign has created. Any publicity is good publicity and the brand has made it to the public consciousness.
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(2 votes, average: 4 out of 5) Loading ...
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