Axe : Shaved

May 18, 2009 – 2:16 pm by Bibhuti | No Comments »

“I shaved for today.”
New Axe Day & Axe Night. One is suitable for general audiences. The other one is not.

Agency: Ponce, Buenos Aires, Argentina
Executive Creative Directors: Hernan Ponce, Walter Aregger, Hernan Ibarra
Creative Directors: Ricardo Armentano, Analia Rios
Art Director: Pedro Losada
Production Manager: Roberto Carsillo
Account Executives: Nestor Ferreyro, Francisco Odriozola
Copywriter: Antonio De Federico
Photographer: Martin Sigal
Client Services Director: Vanina Rudaeff

Via [adsoftheworld]

(5 votes, average: 4.2 out of 5)

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Tags: Argentina, Axe, Deodarant, Ponce

Sunsilk Naturals : Entrapment

April 30, 2009 – 1:57 pm by Bibhuti | No Comments »

“Entrapped by messy hair? After-wash Combing Lotion.”

(3 votes, average: 3 out of 5)

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Tags: Health, Health and Beauty, Sunsilk

Pantene : Door Handle

April 22, 2009 – 12:36 pm by Bibhuti | 1 Comment »

Challenge: Pantene makes hair strong hair and objective was to bring the communication at various consumer touch points.

Solution: A poster with a real plait hanging from the back of a head was stuck on the doors of malls, supermarkets and beauty salons. The plait served as the door handle and each time patrons ‘pulled’ the hair handle, the core benefit of Pantene was communicated in an interesting manner.

Result: Apart from bringing a lovely smile to the lips of patrons, it created greater brand awareness and an increase in enquiries at the Pantene beauty counters set up at these touch points.

Agency: Grey Worldwide, Mumbai, India

Via [ibelieveinadv]

(10 votes, average: 3.8 out of 5)

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Tags: Ambient, Grey, Guerilla, Hair, Health and Beauty, India, Pantene

Specsavers : Blurry Page

April 13, 2009 – 1:42 pm by Bibhuti | No Comments »

A transparent sheet is making the page under it look blurry. The logo of the optician is used with a question to get your eyes checked.

Via [scaryideas]

(7 votes, average: 4.29 out of 5)

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Tags: Eyes, Magazine, Specsavers

Axe : Leet

April 6, 2009 – 2:04 pm by Bibhuti | 4 Comments »

Spray more get more;

Advertising School: Miami Ad School, Europe
Art Director: David Aronson, Thomas Kuhn

Via [adsoftheworld]

(4 votes, average: 3 out of 5)

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Tags: Axe, deodorant, Europe, Health and Beauty, Miami Ad School

R2 Fitness Club : Hell

March 28, 2009 – 2:56 pm by Bibhuti | No Comments »

“Burn, calories, burn.”

Agency: RGA Comunicação, Recife, Brazil
Creative Director: Daniel Zago
Art Director / Illustrator: Adriano Marcusso
Copywriter: Pedro Lazera
Published: March 2009

Via [adsoftheworld]

(2 votes, average: 3 out of 5)

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Tags: Brazil, Fitness, Health and Beauty, R2 Fitness Club, RGA Comunicação

Silvikrin Shampoo : Veil

March 16, 2009 – 3:09 pm by Bibhuti | 1 Comment »

“A tribute to Arabian beauty.”

Agency: Leo Burnett, Jeddah, Saudi Arabia
Executive Creative Director: Said Francis
Art Director: Thierry Chehab
Copywriter: Mohammed Bahmishan
Illustrator: Fadi Kharma
Photographer: Steve Kozman

Via [Ad Blog Arabia]

(2 votes, average: 3 out of 5)

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Tags: Health and Beauty, Leo Burnett, Saudi Arabia, Shampoo, Silvikrin