Agency: Volt, Sweden
Copywriter: Jens Thelfer
Art Directors: Joakim Söderqvist, Alexander Hansen
Photographer: Lasse Kärkkäinen
Final Art: Åsa Stjärnquist/Staffan Kjellvestad
Account Manager: Louise Wallgren
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Agency: WAX, Calgary AB, Canada
Executive Creative Director: Joe Hospodarec
Creative Director: Scott Luit
Art Directors: Brian Allen, Brad Connell
Copywriters: Tim Anderson, Stephanie Bialik, Andrew Payne
Photographer: Roth & Ramberg
Retouching: Robyn Jamieson
Outdoor Media: Pattison
Published: September 2010
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(1 votes, average: 3 out of 5) Loading ...
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How can you get Stockholmers to pay special attention to Norwegian airline’s low prices on flight to London? In addition to a traditional campaign they solved this challenge by turning outdoor billboards into five-metre high copies of Big Ben’s clock.
Agency: Volt AB, Stockholm, Sweden
Account Manager: Louise Wallgren
Art Director: Karl Andersson
Copywriter: Petter Nylind
Final Art: Åsa Stjärnquist
Retouch: Staffan Kjellvestad
Published: May 2010
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(1 votes, average: 4 out of 5) Loading ...
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The Ashes series played between England and Australia is probably the most celebrated cricket rivalry and dates back to 1882. The only other rivalry which can match the passion and intensity is Ind Vs Pak. Until few years back The Ashes used to be just a formality where England was whipped mercilessly by Australia. With great players like Warne, McGrath, Gilchrist, Hayden hanging their boots, the gap has diminished and England looks rather more potent currently to retain the urn.
As always the first salvo is already fired by Australia. Images of captain Ricky Ponting and his deputy Michael Clarke were projected onto the clock tower early on Thursday morning as part of an advertising campaign ahead of the opening Test in Brisbane on Nov 25. The images were accompanied by the words: “Don’t forget to pack the urn - bringontheashes.com”.
“Winning the urn back from our age-old rival is the most prized achievement for Australians and we just wanted to send them a reminder not to leave the urn behind,” Ponting said. “Our message is clear - we’re prepared and we’re ready, so bring on the Ashes.
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(1 votes, average: 3 out of 5) Loading ...
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In August 2010, Mirax Group did this outdoor campaign for MINI vehicles in the backdrop of an unprecedented heat wave in Moscow. On the Federation Tower, the tallest building in Europe, was posted MINI-thermometer with a height scale of 106.5m. Brand models evenly spaced across the scale of the thermometer from +30 ° to -30 ° C, recalling that the MINI is the perfect choice for any weather.
Agency: Mirax Group, Moscow
Via [adme]
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To capture the attention of potential advertisers, they used what at first seems like a bold and potentially off-putting message. Upon closer inspection, it turns out to be a practical call-to-action.
Agency: Adams Outdoor Advertising, Bethlehem, USA
Creative Director / Art Director: Nathan Linder
Copywriters: Nathan Linder, Clarissa Schealer, Jeff Olaf
Published: September 2010
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(1 votes, average: 3 out of 5) Loading ...
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80 cars that crashed in accidents
15 tons worth of metal
20 meters tall giant bottle shaped urban construction
1 of the country’s busiest highway and intersection
3 months long campaign – starting today
1,000,000 people exposed to the message every day
1 message: “Don’t drink and drive”
Agency: Shalmor Avnon Amichay/ Y&R Interactive, Tel Aviv, Israel
Chief Creative Officer: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Amit Gal
Art Director: Ran Cory
Copywriter: Paul Paszkowski
Media: Moshe Nur – Nur Star Media
Published: April, 2010
Via [ibelieveinadv]
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(2 votes, average: 4.5 out of 5) Loading ...
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