Agency: AdmCom, Italy
Creative Director: Maurizio Cinti
Art Directors: Andrea Ligi, Sergio Lelli
Copywriters: Rebecca Rossi, Silva Fedrigo
Guerilla marketing always fascinates me as it is more about matching wits than matching budgets and this demands genuine creativity. This is the ad of Casinò di Venezia where the baggage collection belt is creatively used to market the casino. Brilliant job.
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