Adhesive stickers with bottom side simulating a detonator for explosive were placed on the pavements in Zurich. When the passers by checked their shoes, they saw the message from Unicef: In many other countries you would now be mutilated! Help the victims of landmines!
I have always been a big fan of guerrilla advertising as it directly interacts with people. The brands get instant visibility and it provides longer recall period than the traditional expensive print or television commercials. The reason: It generates different emotions and feelings in people. Be it humor or shock or outrage or admiration. Obviously it demands creativity to think out of box to come up with interesting guerrilla campaigns. And this one is definitely one among them.
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