NutrientWater : Valentine’s Day

February 16th, 2008 by Bibhuti | Email This

“Enjoy a longer lasting Valentine’s Day.
Be bad. Drink good”.

Agency : DDB Melbourne, Australia
Executive Creative Director : Michael Faudet
Art Directors / Copywriters : Michael Davey, John Akritidis
Typographer : John Zurbo

Via [adsoftheworld]

What has Valentine’s Day to do with water ? I guess “Nothing”. This is where creativity comes into play to make a connect between two disjoint things. And what better way to achieve it other than through a little bit of sexual content. This is done so aesthetically with brilliant art direction and typography that you might just ignore the disconnect.