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Fernet Branca : Life Is Bitter

December 8th, 2008 by Bibhuti | Email This

Fernet Branca : Life Is Bitter

“This could have been an ad for sexy lingerie. But we bought the ad-space first. Life is Bitter.”

Agency: Ogilvy & Mather, Copenhagen
Via [scaryideas]

Fernet Branca is a bitter, aromatic spirit made from over 40 herbs and spices, including myrrh, rhubarb, chamomile, cardamom and saffron, with a base of grape alcohol.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (4 votes, average: 3 out of 5)
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