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Australia Post : Bus Stop

March 5th, 2008 by Bibhuti | Email This

Australia Post’s Personalised Stamp

Agency: M&C Saatchi, Melbourne
Creative Director: Steve Crawford
Creative: Murray Bransgrove/Doogie Chapman/Steve Crawford

In Australia you can create your own personlised stamps to celebrate special occasions such as engagements, the birth of a baby, or to send as greetings to friends and loved ones. This is an ambient campaign by Australia Post to promote Personlised Stamps where posters with a small mirror are placed on bus stops. People standing in front of the envelope can see their images as stamp which conveys the personalised stamp. A simple and nice idea.

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (4 votes, average: 4.75 out of 5)
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    1. One Response to “Australia Post : Bus Stop”

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