DHL : Gridlock

July 6th, 2008 by Bibhuti | Email This

Agency: Ogilvy & Mather, Hong Kong
Via [directdaily]

To demonstrate DHL’s inexplicable ability to deliver on time regardless of conditions, this outdoor piece dominated MTR escalators across Hong Kong. The areas either side and between the escalators were covered with giant bird’s-eye view of Hong Kong highway jam-packed with stationary traffic. The moving handrails then acted as a fast lane with a steady flow of little yellow DHL vans racing past.

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Tags: Ambient, DHL, Escalator, Guerilla, Hong Kong, Traffic

 

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