Agency: JWT London
Executive Creative Director: Russell Ramsey
Creative Director: Axel Chaldecott
Agency Producer: Dean Baker
Group Head: Joseph Petyan
Director: Kevin MacDonald
Editor: Justine at Final Cut
Production Company: Rogue Films
Surprised by the abnormally high sales of washing machines in India, a salesman from UK was sent to India to investigate. He reaches a laundry shop to enquire about the washing machine but surprisingly gets redirected to a ‘Lassi Parlour‘. The owner of the parlour becomes ecstatic in receiving him and gives out the secret that he is churning out 10 times more lassi using his machines.
This is a brilliant campaign which makes the connect in a funny way with HSBC’s theme of World’s Local Bank and their expertise in international business.
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