Softlan Fabric Softener : Rugby, Wrestler
January 7th, 2009 by Bibhuti | Email ThisAgency: Y&R, Kuala Lumpur, Malaysia
Creative Directors: Rahul Mathew, Rowan Chanen
Art Directors: Richard Chong/Scott McClelland
Copywriter: Rahul Mathew
Retouching: Magic Cube
Via [ibelieveinadv]
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(3 votes, average: 4 out of 5)


2 Responses to “Softlan Fabric Softener : Rugby, Wrestler”
By Soraya Darwish on Nov 20, 2010 | Reply
Pretty funny print ads. Who’s the target audience though? The product is pink, which in my opinion contradicts the masculine subjects.
By Bibhuti on Nov 21, 2010 | Reply
The product here is fabric softener and the ad is trying to tell that even the strong guys like rugby players and wrestlers can’t help but feel the softness.