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21 Bizarrely Funny Print Ads 20 Creative Billboards Top 24 Print Ads of 2010 Best-Ever Advertising Slogans Guerrilla Marketing >>

Softlan Fabric Softener : Rugby, Wrestler

January 7th, 2009 by Bibhuti | Email This

Softlan Fabric Softener : Rugby

Softlan Fabric Softener : Wrestler

Agency: Y&R, Kuala Lumpur, Malaysia
Creative Directors: Rahul Mathew, Rowan Chanen
Art Directors: Richard Chong/Scott McClelland
Copywriter: Rahul Mathew
Retouching: Magic Cube

Via [ibelieveinadv]

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (3 votes, average: 4 out of 5)
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    1. 2 Responses to “Softlan Fabric Softener : Rugby, Wrestler”

    2. By Soraya Darwish on Nov 20, 2010 | Reply

      Pretty funny print ads. Who’s the target audience though? The product is pink, which in my opinion contradicts the masculine subjects.

    3. By Bibhuti on Nov 21, 2010 | Reply

      The product here is fabric softener and the ad is trying to tell that even the strong guys like rugby players and wrestlers can’t help but feel the softness.

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