Unicef : Land Mine
February 21st, 2009 by Bibhuti | Email This
Adhesive stickers with bottom side simulating a detonator for explosive were placed on the pavements in Zurich. When the passers by checked their shoes, they saw the message from Unicef: In many other countries you would now be mutilated! Help the victims of landmines!
I have always been a big fan of guerrilla advertising as it directly interacts with people. The brands get instant visibility and it provides longer recall period than the traditional expensive print or television commercials. The reason: It generates different emotions and feelings in people. Be it humor or shock or outrage or admiration. Obviously it demands creativity to think out of box to come up with interesting guerrilla campaigns. And this one is definitely one among them.
Via [briefblog]
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15 Responses to “Unicef : Land Mine”
By j. frank parnell on May 13, 2009 | Reply
Brilliant! This idea needs to be brought to peoples attention!
By C-Rock on May 13, 2009 | Reply
Great way to bring attention to a tragic problem that most of us overlook everyday. Thumbs up
By Jonathon on May 24, 2009 | Reply
This is an amzing marketing idea, I would like to see them implement this in other urban areas. It is a really good way to get people thinking, and is substantially more engaging than traditional forms of advertising. Also as a plus I would bet the CPM (cost per thousand) is pretty low.
By teen s pee on Jul 18, 2009 | Reply
nice! i’m gonna make my own journal
By Sexo Amateur Webcams on Aug 4, 2009 | Reply
emm. cognitively
By Transportation ads on Jan 22, 2010 | Reply
I hadn’t see that before, what a way to catch people’s attention