They say, never ask a woman her age and weight. But nobody advised not to display it. So in a campaign against women and never to allow them to sit on bench at bus stop, Fitness First health club converted the bench to a weighing machine.
Enough of the conspiracy theory and jokes apart, this is a smart ambient campaign to show people their measured weight in poster space and make them realize that they should hit the gym.
Agency: N=5, Amsterdam, The Netherlands
Creative Team: Marco de Jong, Thijs Bontje, Jurriaan Noij
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