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Fitness First : Bus Stop

March 14th, 2009 by Bibhuti | Email This                      

Fitness First : Bus Stop

They say, never ask a woman her age and weight. But nobody advised not to display it. So in a campaign against women and never to allow them to sit on bench at bus stop, Fitness First health club converted the bench to a weighing machine.

Enough of the conspiracy theory and jokes apart, this is a smart ambient campaign to show people their measured weight in poster space and make them realize that they should hit the gym.

Agency: N=5, Amsterdam, The Netherlands
Creative Team: Marco de Jong, Thijs Bontje, Jurriaan Noij

Sucks - Why the Hell it was Created!Average - Okie Dokie!Good - But Can be Better!Pretty Good - Makes a Mark!Class Act - Simply Superb! (17 votes, average: 2.71 out of 5)
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    1. 3 Responses to “Fitness First : Bus Stop”

    2. By Anne on Mar 19, 2009 | Reply

      It’s inaccurate - weight alone is not an indicator of health.

    3. By Michelle on Mar 20, 2009 | Reply

      What is this?? This practice is wasteful and humiliating! People shouldn’t be projecting people’s weight’s in hopes to get them to lose it? What happened to privacy? And what idiot came up with this?!? The important think is that people are HEALTHY not conforming to idioting ideals. I am 5 foot 7 and weigh 110 pounds but I still do not think this is exceptable. Who gives a FUCK what people weigh as long as they are healthy! What nearsighted, idiot, BULL SHIT!!!!!!!!!!

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    2. Mar 29, 2009: How much do you weigh? : Cherry Mag.

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